Publication of the new magazine for affiliated hotels of Swiss International Hotels
Swiss International Hotels represents 86 independent upscale hotels in Switzerland and abroad. The new publication has changed its form from a pocket guide to a magazine in A-4 format offering the hotels two full pages with large pictures. The magazine is not only a hotel guide, but features interesting Swiss lifestyle stories for the readers. The new magazine can be ordered for free on www.sih.ch.
It is a great pleasure for us to announce the publication of our new magazine, which you can order on www.sih.ch starting from today. The layout of the magazine has been com-pletely changed in response to the modern needs of customers. We decided to offer our affiliated hotels two full pages and multiple large sized photos in order to evoke the read-ers’ emotions. To attract the reader’s attention, we have chosen a cover which encourages the readers to browse through the magazine. The portfolio consists of 86 different and astonishing hotels located in 14 countries all over the world. The magazine also offers a series of interesting Swiss lifestyle stories – the first issue contains a story about “the automobile as an artefact of Swiss culture”, as well as about a master butcher from the Swiss Alps and about the art of passion for 18th century furniture and objects. Through this new means of promotion, Swiss International Hotels continues being a high quality hotel marketing organization by combining the fundamental values of innovation, preci-sion and attention to the details, which stands for the competitive advantage of the Swiss services, a goal which was clearly stated after Alain and Anne Cheseaux took over the organization.
Swiss International Hotels is an international sales- and marketing organization based in Switzerland, representing first-class and deluxe hotels. The affiliated hotels are person-ally managed and belong to the best of their category or destination. The range of hotels offered by Swiss International Hotels not only represents a high variety, but also – by means of control – guarantees Swiss International Quality Standards and offers unforget-table experiences and a certain “savoir-vivre”. All the member hotels represent the value of “swissness” and guarantee the virtue of hospitality according to Swiss standards.
Today Swiss International Hotels counts 86 hotels, located in 14 different countries. The swiss company was founded in 1980 and has 5 employees.
Please contact for further questions or more information Mr. Alain Cheseaux, CEO & delegate of the board. alain.cheseaux@sih.ch, +41 79 234 48 70. Thank you very much.
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| Pressrelease_New Magazine for SIH_March09_e.pdf | 49 KB |




